Networkingart

“Coke Side of Life” advertising campaign (2009)

Essay by Tatiana Bazzichelli: “If You Can’t Hack ‘em, Absorb ‘em or the Endless Dance of the Corporate Revolution”, published in Concept Store nr. 3, journal by Arnolfini Contemporary Art Gallery, Bristol, UK. Get the issue here. Get the PDF here. Read the full text below.

What were once the values and philosophy of the hacker ethic are since some years the domain of many of the business companies which represent the development of “Web 2.0” and contributed to create the notion of social media. According to Steven Levy, the first one to use the term hacker ethic as described in his book Hackers: Heroes of the Computer Revolution (1984), the hacker ethic was a “new way of life, with a philosophy, an ethic and a dream”.

A philosophy, which had its own language and rules, and its own representative community, whose roots went back into the 1950s and 1960s, crossing the activity of the hackers at the Massachusetts Institute of Technology (MIT) and in the Seventies, the rise of the sharing computer culture in California (well represented by the Community Memory Project in Berkeley and the Homebrew Computer Club in Silicon Valley). Embracing the ideas of sharing, openness, decentralization, free access to computers, world improvement and the hand-on imperative (Levy, 1984) the hacker ethics has been a fertile imaginary for many European hackers as well, who started to connect through BBSes in the Eighties.

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Free Beers by Superflex

Last May 21st, I ran a seminar together with Geoff Cox on the intersections between art, business and activism, at Aarhus University.

The seminar, as part of the DARC, Digital Aesthetics Research Center meetings, addressed the new forms of business that emerge from the uses of social media and critical arts practices, models that offer new insights into exploitation and even new ways of creating value. Geoff and I opened  the discussion on how best to translate these topics  into future research projects (e.g. in collaboration with SNYK), while presenting a range of different concepts. The research seminar was scheduled for Friday the 21st of May, 10-12, Aarhus University.
The title “Disruptive Art of Business” derives from a paper I wrote for an upcoming book, as part of my PhD Research investigation on Networking 2.0 (read more about the meaning of disruptive technology here). Another of my articles on art, business and social hacking is published by Concept Store Journal nr.3 (Arnolfini Gallery, Bristol), and it is also online here.

Key concepts: crisis of value, debt economies, alternative models (eg. music industry), donations based models, open source business, P2P (see Peer to Peer Foundation for instance), non-monetarised exchange and the gift, free software development, waged and unwaged labour, transformation of the institution, new forms of organization that take cue from networks culture (Organized Networks), buzz words, like sustainability, recuperation and tactical media strategies, disruptive art.

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